PUBLIC RELATIONS SERVICES IN UAE
PUBLIC RELATIONS SERVICES IN UAE
International Consultancy
INTRODUCTION:
The Concept of Public relations (PR) refers to the practice of managing the distribution of information among individuals and organizations all over the world. It mainly discusses about the aspects that corresponds to the individuals of the organizations focusing on gaining exposure before the public using several using variety of topics related to the interest communicating to the audience and using news.
Public relations is a social phenomenon that has been in society since the dawn of time. The fundamental goals of public relations are to build an acceptable level of the concept in order to generate proper client attention without expecting money in return. This is what distinguishes public relations from advertising and other traditional marketing strategies.
In today’s business world, public relations is a critical management component. As a result, a public relations practitioner in an organisation should not only be a technical person or a producer of media material and press releases, but also a person with internal expertise and a position in the organization’s administrative process. He or she is seen as a significant ally in influencing organisational decisions.
A public relations firm provides a variety of public relations services, such as writing speeches and press releases for a firm conducting market research and assisting in the maintenance of the associated firm’s reputation and brand by managing public image and engaging with the client company’s audience.
The evolution of the media and public relations companies in the UAE began with radio in the 1950s, when British Forces Broadcasting Services delivered the country’s first operational news studio and entertainment shows (BFBS). From the early 1900s, the first local public relations firm was established. With the passage of time, Dubai has evolved into a hub, with various public relations firms springing up. The United Arab Emirates, because of its oil resources, open market economy, and pragmatic management, the country has been able to attract significant foreign investment and serve as a regional trade and economic hub has experienced tremendous growth and change in a short period of time as an emerging nation.
LEGALLANDS APPROACH AND PERSPECTIVE ON PROVIDINGPUBLIC RELATION SERVICES IN UAE:
We at Legallands concentrate on and normally provide the following services:
- MEDIA RELATIONSHIPS: We devote time and effort in cultivating and maintaining positive relationships with members of the media who may support in broadcasting or posting press releases or editorials, scheduling TV or radio appearances, and other activities that benefit the company. Since media today plays such a vital role in the advertising industry and aids in the development of positive public relations with clients, it is an essential instrument for amplifying a company’s voice and increasing awareness in a non-monetary manner.
We provide access to the insider knowledge and need that can help the story or any advertisement get picked up in the media without having to invest much time and efforts.
- STRATEGY DEVELOPMENT: An effective public relations strategy must include every point of interaction between a firm and its customers, which is what Legallands concentrates on. This practise of Stratergy development entails coordinating a wide range of tasks, from the aforementioned media relations to planning in a way that takes advantage of new and unique opportunities for each business while still maintaining a unified and consistent voice for a company, its brand, and its brand image across the market.
Our public relations strategy covers the following elements:
- Producing content for or about the company.
- Sponsoring or organizing a local or international event in order to establish the company’s market presence.
- Writing for internal client interactions with linked partners or clients.
- Holding press conferences in response to public crises or to announce important news, etc.
- CONTENT MARKETING:- The written content that provides a reflection of a strong firm is the most significant aspect of creating strong roots for a company. Unpaid, organic, and creative content marketing is our specialty. We help a company or its brand gain known in the market as reputable and engaging by creating and marketing content.
- EXPERIMENTAL MARKETING AND EVENT COORDINATION: Legallands will also organise events or experimental campaigns, which are one of the most effective and long-lasting ways to engage audiences and raise awareness about the associated company and brand. This might extend from advertising a brand at festivals or conferences to organising company-hosted events.
Legallands is a public relations professional in the international PR sector which specialises on efficiently managing the communications of the products, services, and goals of a company. Finance, Retail, Real Estate, Fashion, Jewellery, Food and Beverage, Education, Hospitality, Technology, Construction, and Interiors are among the industries for which we provide strategic PR, digital and communication services.
We provide support and help to our clients in all seven Emirates of the United Arab Emirates, with an emphasis on executing, innovating, and strategic public relations campaigns that reach out across all social media platforms. From a tiny PR agency to senior level staff expertise at a larger agency, we provide quick and efficient hand-on services to all the types industries. We have a professional team dedicated to our clients’ success. We give our clients with unique and effective communication services in Dubai since we have bilingual communication experts on team.
English
Arabic
Chinese (Simplified)
Dutch
French
German
Italian
Portuguese
Russian
Spanish